In acceding to the representation made by the Small Tea Growers of the Nilgiris District, the Government have accorded permission for setting up of an Electronic Tea Auction Centre vide G.O. MS No.36, Small Industries Department, dated 17.07.2002. Accordingly the new Tea Auction Centre under Cooperative sector in the name of “TEA MANUFACTURERS’ SERVICE INDUSTRIAL COOPERATIVE SOCIETY LIMITED, shortly called as “”TEASERVE” was Registered on 28.08.2002 and started on 13.09.2002 at Coonoor in the Nilgiris District. The TEASERVE commenced its Electronic Auction proceedings with effect from 01.10.2003.